Base Brand Consulting
Why Chocolate Brands Need to Focus More on Sustainability
IntroductionSustainability is becoming increasingly important for chocolate brands due to the significant impact the chocolate industry...
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Base Brand Consulting
- Jul 5
- 1 min
Do This If You Want To Future-proof Your Brand.
In today's hyper-competitive market, it's crucial to make your brand ‘Future-proof’ to handle rapid changes. Let's learn how to navigate...
20
Base Brand Consulting
- Jul 1
- 1 min
Rebranding: When and How to Do It Right
Rebranding is a transformative journey that can breathe new life into a brand.. If done relevantly, it’s an opportunity to refresh your...
10
Base Brand Consulting
- Jun 29
- 1 min
"Why Humanising Your Brand Matters"
Humanizing a brand means making it feel like a friend rather than a faceless company. It’s about speaking naturally, sharing real...
10
Base Brand Consulting
- Jun 26
- 1 min
How Do Brand Perceptions Affect Buying Decisions
1.Ever wondered why you always choose certain brands over others? Let's dive into how brand perceptions shape our buying decisions....
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Base Brand Consulting
- Jun 24
- 1 min
How Do Luxury Brands Create Exclusivity?
Let's take the example of Aesop, known for its stylish skincare products and sleek stores. Here’s how Aesop stands out and makes...
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Base Brand Consulting
- Jun 21
- 1 min
How Do Luxury Brands Create Exclusivity?
Let's take the example of Aesop, known for its stylish skincare products and sleek stores. Here’s how Aesop stands out and makes...
100
Base Brand Consulting
- Jun 19
- 1 min
How Trends and Technologies Influence the Future of Business
Anticipating Customer Needs Trends indicate shifts in consumer preferences. Helps businesses stay relevant and competitive by meeting...
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Blogs
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