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When Should You Start Thinking About Branding?
Spoiler: It’s earlier than you think. As a founder, you're spinning plates — building a product, talking to users, raising capital, maybe...
Base Brand Consulting
May 263 min read
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Why Chocolate Brands Need to Focus More on Sustainability.
Why Chocolate Brands Need to Focus More on Sustainability Introduction: Sustainability is becoming increasingly important for chocolate...
Base Brand Consulting
Sep 17, 20241 min read
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Do This If You Want To Future-proof Your Brand.
In today's hyper-competitive market, it's crucial to make your brand ‘Future-proof’ to handle rapid changes. Let's learn how to navigate...
Base Brand Consulting
Jul 5, 20241 min read
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Rebranding: When and How to Do It Right
Rebranding is a transformative journey that can breathe new life into a brand.. If done relevantly, it’s an opportunity to refresh your...
Base Brand Consulting
Jul 1, 20241 min read
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"Why Humanising Your Brand Matters"
Humanizing a brand means making it feel like a friend rather than a faceless company. It’s about speaking naturally, sharing real...
Base Brand Consulting
Jun 29, 20241 min read
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How Do Brand Perceptions Affect Buying Decisions
1.Ever wondered why you always choose certain brands over others? Let's dive into how brand perceptions shape our buying decisions....
Base Brand Consulting
Jun 26, 20241 min read
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How Do Luxury Brands Create Exclusivity?
Let's take the example of Aesop, known for its stylish skincare products and sleek stores. Here’s how Aesop stands out and makes...
Base Brand Consulting
Jun 24, 20241 min read
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How Do Luxury Brands Create Exclusivity?
Let's take the example of Aesop, known for its stylish skincare products and sleek stores. Here’s how Aesop stands out and makes...
Base Brand Consulting
Jun 21, 20241 min read
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