Have you clearly defined the reason your company exists beyond just making money? This is known as your brand purpose.
But does focusing on purpose mean you should completely ignore making money? Is it impossible for a purpose-driven business to also be a profitable one?
In the past, many believed that there was a clash between pursuing significant profits and making a positive impact on the world.
However, we now understand that profit itself can enable us to do more good.
In fact, Purpose and Profit are closely connected. Purpose acts as the driving force that leads us to profit.
How does this work? Purpose brings together management, enablers, employees, and communities. It shapes the company culture and provides a consistent framework for making decisions.
When a company comprehends and communicates its purpose, it gains a clearer sense of direction. This helps attract the right talent and gives customers a compelling reason to trust
You don't have to give up profits. Just make sure to let purpose lead the way.
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