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  • Writer's pictureBase Brand Consulting

Did you know that consumer perception can be heavily influenced by your identity?

Updated: Mar 19


It's true! Here are a few ways that your identity can impact how people perceive your brand:


  • Gender : Studies have shown that people often associate different qualities with different genders, and this can influence how they view a brand. For example, a brand that is perceived as masculine might be seen as strong and reliable, while a brand that is perceived as feminine might be seen as caring and nurturing.


  • Race : Similarly, people often associate different qualities with different races, and this can also influence how they view a brand. For example, a brand that is perceived as white might be seen as trustworthy, while a brand that is perceived as Black might be seen as innovative and creative.


  • Age : Age can also play a role in consumer perception. For example, a brand that is perceived as being aimed at younger consumers might be seen as trendy and hip, while a brand that is perceived as being aimed at older consumers might be seen as reliable and trustworthy.


It's important to be aware of how your identity might be influencing consumer perception, and to consider whether that aligns with the image you want to project for your brand. Don't let your identity hold you back - use it to your advantage!"

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