What's driving the purchasing decisions of new age consumers?

• Convenience : The rise of e-commerce and delivery services has made shopping more convenient than ever before.

• Sustainability : A growing concern for the environment and ethical consumption has led consumers to seek out sustainable and eco-friendly products.

• Experiences over possessions : More and more consumers are investing in experiences rather than material possessions, leading to the growth of the experience economy.

• Health and wellness : A focus on health and wellness is driving consumers towards products and services that promote a healthy lifestyle.

• Social responsibility : Consumers are increasingly seeking out brands that align with their values and are socially responsible in their practices.