Emotions play a huge role!
Here are the top 5 reasons why people choose based on emotions:
Emotions drive impulse buying - we often make decisions based on how a product or service makes us feel.
Emotions create a connection - we are more likely to choose a brand or product that aligns with our values and beliefs.
Emotions influence brand loyalty - we stick with brands that make us feel good.
Emotions drive social proof - we tend to go with what others are doing or what is popular.
Emotions influence our perception of value - a product or service that evokes positive emotions is often perceived as more valuable. Remember, understanding and tapping into consumer emotions can be the key to growing your business!