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  • Writer's pictureBase Brand Consulting

Why do we make certain purchasing decisions?

Updated: Jun 1


Emotions play a huge role!

Here are the top 5 reasons why people choose based on emotions:

  • Emotions drive impulse buying - we often make decisions based on how a product or service makes us feel.

  • Emotions create a connection - we are more likely to choose a brand or product that aligns with our values and beliefs.

  • Emotions influence brand loyalty - we stick with brands that make us feel good.

  • Emotions drive social proof - we tend to go with what others are doing or what is popular.

  • Emotions influence our perception of value - a product or service that evokes positive emotions is often perceived as more valuable. Remember, understanding and tapping into consumer emotions can be the key to growing your business!

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