EXPANDING ELITE HORIZONS
BRAND IDENTITY / CRIETOR GROUP
Crietor Group is a distinguished holding company that offers investors exceptional networking opportunities, elevating their personal and social standing through access to an elite circle of socially influential personalities.
Committed to making a significant positive impact on global well-being, Crietor Group attracts investors who seek both financial growth and the chance to contribute to global betterment.
ELEVATING SOCIAL STANDING AND IMPACT
BRAND OVERVIEW
DRIVING EXPANSION FORWARD
MAJOR CONCEPT
EXPANDING NEW VERTICALS
At the heart of Crietor Group's brand identity lies the powerful concept of "Expanding New Verticals." This ideology permeates every aspect of the brand, from the logo and typography to the graphics and color palette. It represents growth, progress, and the dynamic opportunities that Crietor Group offers to its investors, promising an adrenaline-filled journey of expansion and new horizons.
SYMBOLIZING ELITE AMBITIONS
LOGO ANALYSIS
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THE ARCH
The Crietor Group logo features a distinctive top arch, symbolizing the tip of the globe and representing the elite network that investors become part of.
THE RED COLOUR
The red colour above the name adds a touch of passion and energy, likened to the high-end aesthetics of sports cars, emphasizing exclusivity and dynamism.
LOGO WIDE TYPEFACE
The logo's wide typeface adds a sporty and energetic aesthetic, reflecting the brand's dynamic nature.
PREMIUM LOGO FONT (PAID)
PRIMARY COLOUR
SECONDARY COLOUR
ACCENT COLOUR
ACCENT COLOUR
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35%
5%
Black, symbolizing Elegance, Authority, and Sophistication
White is used for formal purposes, providing a clean and professional look.
The minimal use of red adds passion and energy, ensuring that the brand remains vibrant and dynamic without overpowering its sophisticated aesthetic.
COLOURS
OF AUTHORITY AND PASSION
COLOUR PALETTE
PRIMARY COLOUR
SECONDARY COLOUR
ACCENT COLOUR
ACCENT COLOUR
60%
Black, symbolizing Elegance, Authority, and Sophistication
35%
White is used for formal purposes, providing a clean and professional look.
5%
The minimal use of red adds passion and energy, ensuring that the brand remains vibrant and dynamic without overpowering its sophisticated aesthetic.
FONTS THAT SPEAK EXPANSION
TYPOGRAPHY
PRIMARY FONT
MATRICE
FONT FAMILY
Matrice, is characterized by its wide and expansive design, conveying a sense of exclusivity and dynamic growth. Used in light, regular, and bold thicknesses, Matrice adds energy and an elite feel to the brand.
Secondary Font
Cera Pro
Font Family
Cera Pro, is clean and minimal, used for subheadings and paragraphs to ensure readability and maintain a professional look.
Cera Pro, is clean and minimal, used for subheadings and paragraphs to ensure readability and maintain a professional look.
Font Family
Cera Pro
Secondary Font
EXPANDING NEW VERTICALS
INVESTORS
CONFERENCE 2023
ACCENT COLOUR
INVEST
BEYOND PROFITS, ASCEND TO NEW HEIGHTS.
DYNAMIC PATTERNS
OF GROWTH
BRAND GRAPHICS
DYNAMIC LINE PATTERNS
The brand graphics for Crietor Group include dynamic line patterns inspired by the logo's top curve, symbolizing expansion, momentum, passion, and energy.
RED GRADIENT LINE
Additionally, thin red gradient lines are used to emphasize high exclusive passion and the sporty sense referenced in the logo.
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LAYOUT OF PROGRESS
BRAND LAYOUT
Inspired by the logo’s arc, reflects Crietor Group’s core concept of expansion. This design seamlessly integrates the “Expanding New Verticals” theme across all visual elements, ensuring a cohesive and dynamic brand presence.
The tagline "Expanding New Verticals" serves as the cornerstone of Crietor Group's brand identity. It encapsulates the core ideology of growth and new opportunities, guiding the design and messaging across all materials.
The tagline represents the adrenaline and excitement that investors experience when joining Crietor Group, aligning with the brand's energetic and passionate identity.
EMBRACING NEW HEIGHTS
TAGLINE
EXPANDING NEW VERTICALS
The tagline "Expanding New Verticals" serves as the cornerstone of Crietor Group's brand identity. It encapsulates the core ideology of growth and new opportunities, guiding the design and messaging across all materials.
The tagline represents the adrenaline and excitement that investors experience when joining Crietor Group, aligning with the brand's energetic and passionate identity.
EMBRACING NEW HEIGHTS
TAGLINE
A COHESIVE AND DYNAMIC IDENTITY
CONCLUSION
In summary, the Crietor Group's brand identity is a cohesive and dynamic representation of its core values and mission. From the logo and fonts to the graphics and color palette, every element is designed to convey Expansion, Energy, & Exclusivity.
The major concept & tagline "Expanding New Verticals" encapsulates the brand's ideology, appealing to elite investors who seek growth, innovation, and meaningful impact.
