Investing for a Brighter Tomorrow

Brand Identity | Wyse Ventures

Investing in Sustainable Growth.

Brand Overview

Wyse Ventures is a purpose-driven investing brand dedicated to supporting socially and environmentally responsible entrepreneurs.

Through impact investment, the brand creates prolonged value by promoting sustainable growth that benefits all.

Wyse Ventures’ commitment helps entrepreneurs achieve their vision while contributing to a better world for present and future generations.

The Heart of the Identity

Brand Concept

Growth

Stable

Responsible

The brand concept of Wyse

Ventures revolves around long-term, responsible investment.

The core idea is to support and nurture businesses that are committed to sustainability and social responsibility.

This concept is visually represented through the logo, color palette, typography, and overall brand layout, which all convey the themes of growth, stability, and responsible investment.

Logo Concept

Embodying
Long-Term Growth

The logo features a spiral pattern made up of oval shapes, reminiscent of coins, symbolizing finance, investments, funding, and money.

Inspired by a snail shell, the spiral represents sustainable growth, evolution, and the cyclical nature of life and self-discovery.

Growth & Transformation

The spiral shape of the snail shell can also be seen as a symbol of growth and transformation, as it represents the cyclical nature of life and the journey of self-discovery.

Growth & Transformation

The spiral shape of the snail shell can also be seen as a symbol of growth and transformation, as it represents the cyclical nature of life and the journey of self-discovery.

Connection to the earth

Snails live close to the ground and are associated with the earth element. The shell can symbolize a connection to nature and the natural world, as well as grounding and stability.

Connection to the earth

Snails live close to the ground and are associated with the earth element. The shell can symbolize a connection to nature and the natural world, as well as grounding and stability.

Perseverance

Snails are known for their slow and steady pace, and the snail shell can symbolize perseverance, patience, and resilience. It can be a reminder to keep moving forward and not give up, even if progress seems slow.

Color Palette

Palette of Sustainability

Each carefully selected color conveys a specific aspect of the brand’s commitment to responsible investment and environmental stewardship. This harmonious palette not only enhances the brand’s visual identity but also reinforces its dedication to fostering a sustainable future.

The color palette of Wyse Ventures reflects the brand’s core values of sustainability and growth.

Primary Colour

Accent Colour

Sustainable Green

Represents sustainability, growth, and stability.

Foundation Cream

Balances the darker green, symbolizing a solid and clean foundation.

Explorative Green

Acts as an accent color, enhancing the brand's explorative personality.

Secondary Colour

Evolution Green

Adds depth and stability.

Growth Green

Signifies vibrant growth and evolution.

Harmony Green

A soft, calming color that complements the primary and secondary colors.

Steadfast Gray

A versatile, neutral base that complements the primary green.

Typography

Fonts that
Speak Harmony

The font conveys a calm, professional feel, which is crucial for a brand focused on sustainable and responsible investment.

The Gilroy font family is used for all brand communications. Its round aesthetics match the circular logo mark, creating visual harmony.

Gilroy Light

Gilroy Regular

Gilroy Medium

Gilroy Semibold

Gilroy Bold

Gilroy Extrabold

Gilroy Light Italic

Gilroy Regular Italic

Gilroy Medium Italic

Gilroy Semibold Italic

Gilroy Bold Italic

Gilroy Extrabold Italic

Brand Layout

Crafting a
Unified Experience

The font conveys a calm, professional feel, which is crucial for a brand focused on sustainable and responsible investment.

The brand layout is inspired by the coin elements from the logo, using one coin shape as the primary keyline.

Brand Tagline

Capturing the Essence of Tomorrow

Every element, from the logo to the color palette, layouts, and typography, connects to this idea, reflecting the brand's commitment to sustainability and a better future.

The tagline encapsulates the entire brand identity concept, emphasizing long-term, responsible investment.

The brand identity of Wyse Ventures is a cohesive representation of its mission and values. By focusing on long-term, responsible investment, the brand is dedicated to creating a sustainable and better future for all.